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Meet The Team

Wirral based APH Accountants are a dedicated team of professionals, who aim to provide success to our clients in regards to all of their accountancy needs.

We are a very close-knit team and this ensures a full and all round support system is provided to you, our client, whenever you need it. With expertise covering all aspects of accountancy, taxation and business advisory services, we are well placed to take a holistic view to planning for the future as well as dealing with specific matters.

Paul White

Managing Director - Tel 0151 556 7247

Paul established APH Accountants Ltd in 2010 and is a Chartered Management Accountant. His extensive experience has seen him own businesses from Pharmaceutical Packaging to Logistics, both employing over 70 staff and turning over in excess of £7 Million. He has also owned a number of smaller successful businesses. He has been working in accounts for nearly 30 years and has a wealth of business knowledge he loves sharing with clients.

He has instilled his ethos throughout the business of ensuring staff give time, support, knowledge, expertise and empathy with all clients who are trying to make their business successful.

Paul loves nothing better than watching Cricket, Football & Boxing and is keen on the odd conspiracy theory too!

Helen White

Director - Tel 0151 556 7241

Helen has a degree in Business and is a co-founder of APH Accountants Ltd. Her experience extends over 30 years within different functions in large organisations. Helen specialises in Company Secretarial work for our clients, looking at new share issues, complying with Companies House requirements and looking after our internal processes to make sure we stay compliant as well!

Helen’s hobbies include meals out followed by the cinema. She is an avid baker, although she says she would never make the Bake Off as although her cakes taste amazing, no two ever look the same!

Matt Newman

Associate Director - Tel 0151 556 7246

Matt is a Fellow Chartered Certified Accountant. Matt has worked in finance for over 15 years with a broad range of businesses over this time in various sectors. This experience has allowed Matt to develop a keen eye across a broad range of business types for tax saving solutions, tax planning and business process & development solutions. He also has an excellent understanding of the “not so exciting” business compliance side of things that will keep you from falling foul in any of these areas.

Away from the accountancy world Matt’s young family keep him on his toes and in any spare time he enjoys playing and watching football as well as many other sports (although mainly watching in the case of the other sports as his F1 driving skills aren’t quite up to scratch!).

Carla Ashley

Associate Director - Tel 0151 556 7244

Carla is a Fellow Chartered Certified Accountant and has 20 years experience in financial roles.  Within the roles she has worked, she has gained knowledge from different aspects of business.  She understands how hard it is for business owners to manage their finances and run a successful business and believes the two things are intrinsically linked.  Carla is always looking to advise clients on the most tax efficient way to help them run their business successfully.

Carla has two young boys which means weekends are spent swimming and attending mixed martial art classes.  Being the spectator not the participator, until it becomes practice time and then she becomes the punch bag!

Dave Parry

Client Accountant - Tel 0151 556 7245

Dave has worked in Accountancy since 2013 and is a qualified member of the Association of Accounting Technicians. Dave has covered all aspects of accounts from bookkeeping to Ltd Company accounts and is specialising in tax. Dave is also working towards becoming a Chartered Tax Advisor specialising in Owner Managed Businesses.

Dave is also a keen runner and regularly takes part in running events.  He has ambitions of running the London Marathon and also loves football, golf and going to the cinema. Dave is also a film buff and a Star Wars fanatic!

Danielle Levy

Client Accountant - Tel 0151 556 7243

Danielle is currently studying towards her Chartered Certified Accountant qualification and is responsible for compiling the year end accounts and tax computations for Sole Traders, Partnerships and Limited Companies. She has spent 5 years in accounts and likes to deal with clients from all walks of life and business

Danielle’s hobbies centre around looking after her horse George and obviously is a keen rider, though we are still waiting for some riding lessons from Danielle!

Kerry Roe

Payroll Manager - Tel 0151 556 7240

Kerry joined the business in 2017 and takes care of all payroll related matters. This covers setting up payroll systems to organising and setting up auto enrolment pension schemes on behalf of clients and everything in between. Kerry loves dealing with clients on payroll matters, helping and advising them through the ever more complicated compliance issues in payroll and auto enrolment pensions.

Kerry also has a sports degree so is handy to have around in the event of an injury! Kerry is fully occupied looking after two young girls at home and loves being a mum and all the rewards it brings.

Katy Holmes

Client Accountant - Tel 0151 556 7249

Katy has worked at APH since 2015 and is a qualified Accounting Technician. Katy is reposnisble for taking care of all our bookkeeping and VAT registered clients and has comprehensive knowledge of VAT and cloud accounting systems. She has also had the fun job of training a lot of our clients on how to use online accounting software which helps give them a full financial picture of their business, so if you need any help with this Katy is your girl!

Katy has a passion for dance and teaches children In her spare time. She also loves spending time with her family and her 2 dogs.

Lauri Murphy

Bookkeeper - Tel 0151 556 7248

Lauri has been with us since 2016, is our bookkeeper and takes care of all our clients who need bookkeeping and VAT services. Lauri makes sure that everything is done for clients in a timely manner so that they can rely on accurate accounting information at any point in the year. Lauri specialises in the use of online accounting software and is always looking for ways to do things more efficiently.

When she isn’t working Lauri’s time is taken up being a mum to two small boys so doesn’t have too much time for herself, though does like the occasional drink!

Adam White


Adam is learning as much as he can about all aspects of the business and is currently helping with the bookkeeping for a number of clients and helps with new client set ups. He has been around the business helping out in a part time role for a few years whilst studying but is now full time.

Were to begin with Adam’s hobbies! They include sport, more sport and more sport again, oh, and going to the gym! He has encyclopedic knowledge on just about most sports like Cricket, Football, Golf, F1, Tennis, NFL and so on. Handy for a quiz night!

Harry the Hound

Buildings Facilities Manager

Harry was one of the co-founders of APH Accountants Ltd – indeed his boyish charm, coolness and the pitiful look on his face has charmed many clients into signing up with us who are still with us all these years later.

Harry oversees a number of important functions in the office, he can snap up any spare food to save it going to waste, suck up all the heat in the office to keep the temperature moderate and most of all provide a soothing stroke of his fur at stressful times.

Harry’s main hobbies include taking his owners for a walk and likes to meet up socially with other dogs at the park.

APH Accountants Ltd

The APH Team - Tel 0151 630 4542

Welcome to the team at APH – A rare photo of us all together and looking semi sensible! The team consists of Chartered Management Accountants, Chartered Certified Accountants, Accounting Technicians, Business Degrees and Tax Qualifications.

The qualifications and the wide and varied experience of the team is ideally suited to our client base, as there are not many things we haven’t come across in Business, Accountancy or Taxation.

Pop in any time and you will always get a warm welcome from all of us and a cuppa!

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